We have expanded our Marketing Campaign! This year we will include marketing strategies to improve and increase attendance for the Spring Parade of Homes.
Florida Today Communications will be producing two distinct publications to engage consumers.
The event preview section will be distributed inside the Sunday, April 2nd Florida Today Newspaper.
3,500 glossy magazines for models to distribute.
A comprehensive multi-media campaign will promote the event in Florida Today, on floridatoday.com; including other internet and mobile advertising.
The Parade Craze Application free for mobile devices. Parade Craze offers a unique way for mobile users to interact with the Parade of Homes.
Features include; a free map with a GPS ping of each homes exact location, free builder profiles in app to include a direct link to you website and social media sites, free photography of each home, 10 free social-ready photos, and much more!
Two Billboard publications along with several large signs promoting the Parade throughout the county.
Parade of Homes™ yard sign for each Parade entry and at least four directional signs.
Promotion on the HBCA media sites.
Cover page of Homes and Land Magazine for the month of April featuring our signature home and promotion of the Parade of Homes. (Place your bid for the signature home on the next page!)
A selection of local media print ads.
The Parade of Homes Committee is dedicated to providing the Spring Parade of Homes entries with a diversified and productive Marketing Campaign! We look forward to your Spring 2016 entries!
Invitation to bid for Showcase Home or Showcase Community
Why Be a Showcase Sponsor?
Each sponsor will have a photo and company name on the cover of the Parade of Homes™ event preview section and glossy magazine created by FLORIDA TODAY Communications.
Each sponsor will receive a full page promotion inside the Parade of Homes™ print publications.
Each will receive space on the custom landing page to promote their business prior to the Parade of Homes™ launch.
Each sponsor will have photography and company name/logo on the front cover of the April issue of Homes and Land Magazine.
Each will be highlighted as the Showcase Home or Showcase Community on the www.hbca-brevard.org website and all website and social media advertising.
Each will receive special recognition in print surrounding the Parade of Homes™.
Each will receive specially installed signage at your Showcase Home or your Showcase Community.
Please submit your confidential written bid to: Corey Lancaster, President 1500 W. Eau Gallie Blvd Suite A2 Melbourne, FL 32935 By February 10, 2016 Minimum bid is $5,000.
Judging will be Saturday, April 9th. Homes must be staffed during these hours. We cannot specify what time the judges will judge your model home.
We will present a framed certificate for each home’s “Best Feature” decided by the judges at the time of judging.
Following the Parade, we will present a Platinum Award for best overall model in each price category at the Awards Banquet. Categories are determined by the price ranges we receive.
One home in the Parade will receive the “People’s Choice Award”. This category will be chosen as the home that offers the best value.
The Craftsmanship Award winners will be selected by the builders for each of your model entries. Please complete this section of the application form accurately.