Home Builders
and Contractors Association
of Brevard

Sales & Marketing Education

 

Founded in 1977, the Institute of Residential Marketing (IRM) is the educational arm of the National Sales and Marketing Council (NSMC). The Institute was created to guarantee the highest skill level of sales and marketing professionals for the housing industry.

The IRM offers several prestigious educational designations:

    * Certified New Home Sales Professional   — The CSP designation is the first designation available through IRM. CSP was designed for specialists in new home sales to enhance their professional image, increase their marketability and sell more homes.

    * Certified New Home Marketing Professional — The CMP designation is the mid-level designation for IRM students who have completed the marketing-intensive IRM courses I through IV.

    * Master Certified New Home Sales Professional — The Master CSP designation further acknowledges new home sales professionals who hold the CSP designation by highlighting their continued educational and career achievements in the home building industry.

    * Member, Institute of Residential Marketing — The MIRM designation is the fourth and most prestigious designation given by the Institute. The MIRM is the top-level achievement for professionals in new home marketing.

When you receive an IRM designation, you will be joining the most respected residential sales and marketing professionals in the country.